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As of October 1st
2008 Hill Country Cattle Co is proud to announce
the purchase of nucleolus of the Double S
Simmental Donor cow herd and several of the
elite producing cow family based brood cows. We
have leased the show barn and sale facilities as
well as a portion of the farm.
Due to the Shirley
family wanting to slow down their involvement
with their cattle operation, Hill Country cattle
will be able to use the Double S herd as a
cooperator herd to utilize and market genetics
from their remaining herd of approximately 200
cows. Hill Country will continue to market semen
and embryos in the inventory on the donors and
herd sires of Double S. We are currently
planning our first Bull and Female sale on the
last Saturday in March of 2009 with the regular
consigners of the Breeders Top Ten Sale Group.
Everything will be business as usual with the
exception of combining the bull and females
together into one powerhouse sale.
Hill Country
Cattle will now be able to offer new services,
such as custom fitting, donor housing and
management, and photography of all breeds for
its customers.
We invite you to
stop in and view our donors, bulls and show
prospects available anytime.
Hill Country Cattle Co.
is owned by Johnnie and Vanessa Moore. They have
one son, Cody who was born April 5, 2004 and a
daughter Kyra that was born on February 15,
2008. Most of their life has evolved around
cattle shows.
 They
met at the North American and were engaged at a
Jr. Nationals and announced the coming of their
first child, Cody,
at the Simmental Breeders Sweepstakes. Johnnie
was aw arded
the "Herdsman of the Year" by his peers in 2003
for his work at Double S. He
is currently
the Vice President of the Kentucky Simmental
Association.
Vanessa is a store manager for the Tractor
Supply
Co. (TSC) in Glasgow, Kentucky. Together they
have slowly built a herd of
Simmental and Simangus females that have not
only proved themselves in the show ring, but in
the pasture as well. The cattle in the herd are
selected for soundness first, followed by cow
family and production. We strive to produce
cattle that will perform in all segments of the
industry, whether it is the commercial or seed
stock producer as well as the show ring. We feel
that by selecting cattle that are sound from the
ground up and mating them to bulls that are
commercially and purebred approved, we can
produce a product to better the industry. We
enjoy showing our cattle and competing with
other breeders and use this as a tool to measure
where we are in the breed, as well as a valuable
marketing avenue.
 Vanessa
was raised in Hillsboro, Tennessee, where she
showed Hereford cattle in 4H and FFA. She
competed at Local, State, and National shows
with the cattle she raised. She attended Middle
Tennessee State University and was on their
Judging team while there. Upon graduation, she
started her career with Tractor Supply Co.
Johnnie grew up
in Adams Co, Ohio, where he showed steers and
breeding cattle in 4H and FFA. He raised
Chianina cattle and was a state FFA beef
proficiency award winner. He won several
championships at the state and national level
 with
the cattle he raised. While in 4H and FFA, he
won numerous awards in livestock judging.
He was proud to be a part
of both a State-winning 4H and FFA team and
competed in both national contests.
He attended Ohio State University and continues
to work with and support their judging team
through workouts provided at the farm. Today he
judges many shows in the area to help young
people develop their showmanship skills and
knowledge of the beef industry. After college,
Johnnie managed his first Simmental operation,
Topsy Curvy Farms in Batavia, Ohio, where he was
able to work with top donors such as the Moon
Glow female. He was also able to produce the
TCF Miss Ginger female that was successful in
the Triple C herd. He then did some freelance
fitting work for many people and breeds across
the country until he started working for Double
S in 1998. During this time, he acquired
knowledge in breeding and marketing from
successful operations such as DeRoyal Charolais
(Chuck Druin) and Hartman Cattle Co (Mike
Hartman and Steve Kruiz.) Knowledge gained from
these operations has helped us develop top
genetics that can be utilized by many people in
all segments of the industry. |
